TL;DR: India’s Ministry of Electronics and Information Technology (MeitY) proposed draft amendments to the IT Rules, 2021, requiring platforms to label synthetic content like deepfakes with metadata. The goal is to curb misinformation, fraud, and user harm. Feedback is invited until November 6, 2025.
Key Points:
- Proposed Amendments: On October 22, 2025, MeitY proposed changes to the IT Rules, 2021, to regulate AI-generated content, including deepfakes, on platforms with over 5 million users.
- Labeling Requirements: Platforms must label synthetic content with metadata. For visual content, the label must cover at least 10% of the display area; for audio, it must cover the first 10% of the duration.
- User Declarations and Verification: Social media intermediaries (SSMIs) must ensure users declare if content is synthetically generated, and verify the authenticity using technical measures.
- Legal Risks: Non-compliance may lead to platforms losing legal immunity under Section 79 of the IT Act, making them liable for harmful content.
- Public Feedback: The draft amendments are open for public comment until November 6, 2025, via email to itrules.consultation@meity.gov.in.
Ministry of Electronics and Information Technology : NOTICE