TL;DR: Bad Bunny will perform at the Super Bowl LX halftime show on February 8, 2026, at Levi's Stadium in California. This marks his first time as a headliner, following his guest appearance in 2020.
🏈 What Happened
Bad Bunny has been officially announced as the headliner for the Super Bowl LX halftime show.
- The performance will take place on February 8, 2026, at Levi’s Stadium in Santa Clara, California.
- The announcement was made on September 28, 2025, during the NBC Sunday Night Football broadcast of Packers vs. Cowboys.
🎤 Artist Background and Significance
- This will be Bad Bunny’s first time headlining the Super Bowl; he previously appeared as a guest in 2020 with Jennifer Lopez and Shakira.
- The event is produced by Roc Nation (founded by Jay-Z) in partnership with Apple Music and the NFL.
- Bad Bunny stated:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”- Bad Bunny
💬 Reactions
- Jay-Z:
- Jon Barker, NFL Senior VP of Global Event Production:
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
“Bad Bunny represents the global energy and cultural vibrancy that define today’s music scene.”
🌍 Context and Cultural Impact
- Bad Bunny is currently on a global tour with shows across Latin America, Europe, Asia, and Australia.
- He has not scheduled recent U.S. performances, citing concerns over ICE raids.
- His selection follows recent halftime performers like Kendrick Lamar (2025), Usher (2024), and Rihanna (2023).
- The Super Bowl halftime show draws massive viewership; in 2025, Kendrick Lamar’s show hit 133.5 million viewers.
💬 Social Media Buzz
- Spanish-speaking users widely celebrated the announcement as a win for Puerto Rican culture.